Wenping Hong, CEO, chief methodologist, analyst

With a background in agriculture, he has been engaged in agricultural research, policy research and market research since 1987.

More than 700 times of business management and government public affairs consulting experience. Early project member of P&G, long-term market research partner of LAFARGE, ICA, WAL-MART, Longfor Real Estate, etc. He is good at construction, human settlements consumption and social empirical research, such as residential real estate, commercial, park project development and business format planning, customer management research, tourism, vacation, fashion, service and other consumer behavior research. Spanning the two eras before and after the reform, he has been deeply involved in real estate, regional development, urban planning, policy analysis, evaluation and performance evaluation for a long time, and has participated in the organizational management and development strategy consulting of enterprises for many times. With more than 20 years of market research accumulation, he has unique long-term thinking on the real estate market, urban supporting construction, public affairs development, cross-border consumption and international market management, especially the balanced development of public supporting facilities. Preside over the research and development of the New Centennial Shuju product evaluation system, cloud intelligent data system and digital monitoring tools for business environment, beautiful countryside and civilized city.

In recent years, he has led his team to summarize and research, and put forward the "housing value theory" and the compound factor decision-making model. His results will become an important reference for the national long-term mechanism design and the strategic decision-making of enterprises in the industry. He is the author of "Deconstruction of Housing Price ---- New Theory of Housing Value" and has published many professional papers and articles in the name of Haiping. He was invited to serve as a researcher of Strategic Management Consulting Center of the Chinese Academy of Sciences, the Chinese Society of Development Strategy, the executive director of Beijing Institute of Intangible Assets Development, the person in charge of the China Household Wealth Survey Project, and the special guest of China Construction News and Beijing People's Radio Real Estate Program.